OUR PARTNERSHIPS
Podcast listener numbers are booming, and you don’t have to take our word for it. Communications regulator OFCOM finds that more than seven million adults in the UK listen to podcasts every week, which is 25% more than the number of listeners a year ago. This double digit year on year growth is representative of the digital switchover and the rising popularity of streaming services.
This stratospheric growth offers new opportunities for companies to communicate with their consumer. Podcasts offer a rich storytelling medium, allowing a deep connection with the listener, generating powerful brand loyalty.
EVERY ADVERT IS HEARD
Advertising in podcasts cannot be passed over or ignored as it often is in magazines and print media. Every single listener hears the sponsor’s message.
EFFECTIVE ENGAGEMENT
A survey of 300,000 podcast listeners shows 71% visited a sponsor’s website and 63% brought a product promoted by the host
EVERGREEN CONTENT
Podcasts listeners discovering an episode for the first time will then discover previous shows, evidenced by increasing listener numbers to each episode over time.
INCREASED LONGEVITY
A sponsor’s message on a podcast can deliver new listens for many years.
WHY PODCASTS
Long term marketing exposure
Podcast listeners binge listen to shows they love, early episodes continue to deliver audience numbers more than a decade after release. Podcasts are an evergreen content.
Opt-in engagement
Each listener has actively chosen to listen to the podcast.
Passive engagement
Allowing the listener to undertake a second task while enjoying the podcast, such as commuting, exercising, walking the dog etc.
High listener retention
More than 90% of the audience listen to the end of a given episode.
Audience action
A survey of 300,000 listeners by advertising agency MIdroll revealed that 71% of listeners had visited a sponsors website and 63% had bought a product a host promoted on their show.
OUR AUDIENCE
We are the official podcast of the British Tunnelling Society
EDITORIAL FOCUS
The Tunnelling Podcast is seasonal, broadcasting in Spring and Autumn each year. Each season will focus on a number of major trends and will spotlight essential knowledge for tunnellers.
SEASON SIX - AUTUMN 2022
MAJOR FOCUS
Digitalisation of tunnelling
We will tell stories of how developments in digital technology can and are improving tunnelling. From design & build to operation & maintenance, developments in artificial intelligence, digital twin, parametric design, augmented reality, virtual reality and much more are reshaping how we tunnel.
Tunnel resilience
From surviving seismic events to withstanding climate change, we will look at the developments in design and construction of tunnels that enable the asset to survive in the most challenging environments.
SPOTLIGHTS
- Waterproofing
- Lining and support
- Grouting and dewatering
- Muck removal and conveyance
- Developments in drill and blast
- Fire safety and ventilation
- Advances in TBM technology
- Shaft design and sinking
- Worker safety
PARTNERSHIP OPTIONS
– Have your customer really know you with –
A FULL PARTNERED EPISODE
The most powerful marketing method has always been the art of story telling. Reby Media podcasts offer partnered episodes that allow the brand partner to take control of the story. Partnered episodes typically run between the regular episodes. They are distributed through the same podcast channel, and as such have the same reach as the regular programming.
HOW IT WORKS
When you have decided to go ahead with your Partnered Episode, our producers and hosts will meet with you to understand the objectives of the business and start framing the stories to tell.
We will develop an episode brief and arrange interviews, scripting, recording, editing and final production. All through the process you will be kept in the loop and encouraged to take part in developing the episode. And as brand partner you will have final editorial control.
TYPICAL LENGTH
20 – 30 minutes
LISTEN TO THIS PARTNERED EPISODE WE WORKED ON WITH GROUNDFORCE
– Demonstrate your experience with –
A PARTNERED SHORT
A Partnered Short has all the great benefit of a Partnered Episode, just a little more concise. Tunnelling Podcast Shorts run weekly in the same feed as the regular episodes, giving them the same great reach. Shorts allow the brand partner to take control of the story, working with our content producers.
HOW IT WORKS
When you have decided to go ahead with your Partnered Short, our producers and hosts will meet with you to understand the objectives of the business and start framing the stories to tell.
We will develop an episode brief and arrange an interview with your chosen guest, script, record, edit and undertake final production. All through the process you will be kept in the loop and encouraged to take part in developing the episode. And as brand partner you will have final editorial control.
TYPICAL LENGTH
5-7 minutes
– Have everyone know your name with –
A BRANDED MESSAGE
Unlike traditional media, with a podcast branded message your advert is always heard. Some 78% of listeners agree that their opinion of a company is more positive when they hear it mentioned in one of the podcasts they regularly enjoy. With just two spots at the top of the story and two in the middle, there is no clouding of messages, Each sponsor stands out clearly and unmissable. Podcasts are evergreen content. Listeners binge listen to hundreds of old episodes of the podcasts they love. A sponsor message delivered today will be still be heard a decade later. Your message should sell the merits of your company, highlight the problems you solve and the solutions you offer.
PREPARING YOUR MESSAGE
Support for this episode comes from [YOUR COMPANY]
[YOUR COMPANY] is…
Use this sentence to explain the core service your company supplies
[YOUR COMPANY] Understands…
Use this sentence to explain the problem faced by your potential customer
That’s why [YOUR COMPANY] has…
Use this sentence to explain the developments you have made to overcome this problem
[YOUR COMPANY] works with…
Use this sentence to explain who your core customer is and the markets you operate in
To find out more about [YOUR COMPANY]…
Use this sentence to encourage action from the listener, either to visit your website, attend an event etc.
TYPICAL LENGTH
60 seconds
HOW IT WORKS
The reader You can provide the recorded message as a mp3 or WAV file, or alternatively we can record the message for you. We can provide male or female readers free of charge, and offer UK or US accents.
For the very best results we suggest the host of the podcast reads your message. The host has already built a relationship with the listener and that bond extends to you company most effectively by having them read your message.
Placement Each episode there will be up to three sponsor spots at the front and three in the middle. The front placements will typically come a few minutes into the story, and the midroll placement will typically be in the second third of the story.
Extras Each sponsor will also be listed with links in the show notes and on the website.
Example: Smart Technology Inc
Support for this episode comes from Smart Technology. Smart Technology is the leading supplier of software and equipment to the manufacturing industry. At Smart Techology they understand not all manufactures are alike and sometimes that off the shelf product just doesn’t fit your business. That’s why Smart Technology has created a low cost customizable software package that can quickly be adapted to your individual needs. Smart Technology is already being used by manufactures large and small across the US and Europe, and is now available in UK. Smart Technology software is ISO2001 compliant and compatible with X7001 systems. To find out more go to www.smarttech.com